At Tradectory, we are a leading construction paid search agency with proven expertise in B2B lead generation, e-commerce and B2B audiences. Our role is to transform search intent for your business into meaningful opportunities for your sales pipeline.
How do we do that?Imagine your brand proposition being the first thing potential clients see in their moment of need. Our approach to Paid Search encompasses the full spectrum of Google Ads and Microsoft Ads features. From crafting detailed ad plans to employing behavioural insights and remarketing tactics, we ensure every campaign is built on a foundation of precision and relevance. Whether adjusting bids based on the time of day or optimising for weather conditions, our strategies are as dynamic as the markets you serve.
Google Ads
Microsoft Ads
Shopping Ads
Remarketing
B2B Campaigns
B2C Campaigns
We're extremely proud of our results and the clients we've partnered with in recent years, and we firmly believe in the power of tangible results. Discover our case studies below to see how we contribute to the growth of construction businesses.
94%
24%
£7.28
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1146%
1,429%
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19.5%
Many contractors waste budget chasing the wrong type of jobs. Our advanced targeting strategies stop this by aligning PPC with your business goals.
CRM Integration – Connect campaigns to your CRM to track, score, and nurture leads through every sales stage.
Intent Mapping – Identify positive and negative search behaviours to refine keyword targeting and eliminate unprofitable clicks.
Targeting Filters – Use advanced filters to focus only on tenders and opportunities that fit your business model.
Dynamic Forms – Capture high-quality leads with adaptive forms that reduce friction and pre-qualify prospects.
Geographic Targeting – Focus your budget on profitable regions and exclude low-value locations.
Education Through Remarketing – Keep prospects engaged with solution-led messaging so that by the time they enquire, they're already primed to work with you.
Tradectory ensures that your PPC investment drives the right enquiries and projects that align with your expertise, margins, and growth goals.
Build Your Brands Future
Do potential clients visit your site but never come back?
Without remarketing, you’re letting warm leads slip away and handing business to competitors. Our intelligent remarketing campaigns keep your brand visible and relevant, nurturing those visitors until they’re ready to convert. You stay top of mind and top of their shortlist when it counts.
Unsure where your ad spend is really going?
A lack of clarity can lead to wasted budget and poor decision-making. As a specialist paid search agency for the construction industry, we deliver full campaign transparency, clear reports, detailed ad plans, and real-time performance insights. You stay in control, confident that your investment is driving measurable results.
Are your ads burning through your budget without generating quality leads?
Generic campaigns waste money and attract the wrong kind of clicks - costing you both time and profit. At Tradectory, we structure bids around the tenders and projects that match your capabilities and margins. That means every click has real commercial value, driving enquiries that turn into profitable work.
Struggling to keep up with how quickly the market shifts?
Without adapting your paid search strategy, you risk missing new project opportunities and losing visibility to competitors. We analyse live data on contract values, project types, and trends to refine your targeting and keywords continuously. The result? Campaigns that evolve with your market and deliver maximum ROI.
Get in touch with our paid search team by filling out our contact form online or giving us a call. We'd love to hear about your project and talk about how we can help!
Like many businesses we were late to establish a contemporary digital marketing strategy. I had always aimed to become an industry leader in this field but did not have the resources internally nor the understanding of how to develop, structure and implement a winning strategy.
The team at Tradectory media took my vision and quickly exceeded all of my expectations, helping me understand the process along the journey. I really feel they are an extension of our team, which has been instrumental to our joint success.
Matt Chambers
Tradectory know how to get the most out of our audience and has played a pivotal role in the fantastic successes of our social platforms, SEO and paid and organic acquisition. Their open and honest approach has allowed us to develop dynamic relationships and build upon strategies that have continued to deliver exceptional growth in customer engagement and revenue. They've been a pleasure to deal with and I look forward to working with them for the years to come!
REFINA Tools Ltd
We approached Tradectory at the end of 2021 with a problem-solving product that we’d identified a gap in the market. Tradectory conducted market research for us and agreed that it would be an excellent product to launch. We decided, with their advice, to sell it via our website with sales driven by ads and social media activity, which has worked amazingly well, and we’ve exceeded the target month on month since then!
Tradectory like to see themselves as a key member of your team, and they have definitely proved that with us and we can honestly say we wouldn’t be here without their support and marketing work – a great company to work with, and we 100% recommend them for your digital marketing work!
Jack Murphy
Since partnering with Tradectory, we have experienced substantial growth across various key performance indicators. The organic traffic to our website has surged by an impressive 60.62% year-on-year, a testament to their strategic approach and expertise in optimising search engine rankings.
We highly recommend Tradectory to any organisation seeking top-tier SEO and paid search engine services. Their results-driven approach and commitment to client success make them an invaluable partner in achieving and surpassing business goals.
Roland & Patrick Sims
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