A Multi-Channel Approach Drives A 7-Figure Revenue Increase YoY.
Discover how we skyrocketed growth for Dale Joinery, an industry-leading timber window and door manufacturer, utilising various marketing channels to maximise performance.
Dale Joinery’s unwavering mission is to redefine the fenestration landscape, both in commercial and domestic spheres, by manufacturing state-of-the-art bespoke timber windows and doors. In a competitive market, they faced various challenges to effectively target and convert their desired audiences, including self-builders, developers and architects.
The challenge was clear: demonstrate the potential of digital marketing as a pivotal force in driving sales and supporting the sales team and establish Dale Joinery as a thought leader within the sector.
Tradectory has optimised the lead generation process for Dale Joinery, leveraging essential channels such as SEO and Paid Media as the primary drivers of website traffic and conversions. Our unified approach across key channels allowed us to make informed strategic decisions that resulted in record-breaking growth. Over time, Dale Joinery has steadily evolved into a prominent industry leader within the timber windows and doors market.
Our strategic intervention began by crafting an effective multi-channel strategy targeting various channels that collaborated seamlessly to achieve Dale Joinery's primary objective.
Implementing a comprehensive SEO strategy for Dale Joinery involved technical audits, keyword research, on-page optimisation, content production and refinement. We significantly improved keyword rankings on Google, and our efforts resulted in substantial organic growth, generating an average of 120-180 digital leads each month and 1.65 million impressions throughout 2023.
In parallel, our paid media strategy employed programmatic display and native ads, Meta Ads, and Google Ads to target audiences effectively. Programmatic and native ads focused on industry professionals, while Meta-ads on Facebook and Instagram built awareness and engaged decision-makers. Google Search Ads targeted potential buyers with commercial intent keywords to capture users actively looking to get quotes.
Simultaneously, our organic social media approach tailored content to diverse customer bases, positioning Dale Joinery as an industry leader on Instagram, Facebook, LinkedIn, Twitter, and TikTok.
A crucial element of our multifaceted strategy included in-depth research, data-driven micro-strategies and a dedicated team of creative marketers determined to ignite digital success for the brand. As we enter 2024, we’re here to propel the Dale Joinery brand to reach even greater heights.
Like many businesses we were late to establish a contemporary digital marketing strategy. I had always aimed to become an industry leader in this field but did not have the resources internally nor the understanding of how to develop, structure and implement a winning strategy.
The team at Tradectory media took my vision and quickly exceeded all of my expectations, helping me understand the process along the journey. I really feel they are an extension of our team, which has been instrumental to our joint success.
Matt Chambers
