Launched in 2022, TradeTidy was founded with one mission: to help make tradespeople more organised and efficient.
To successfully engage with a diverse range of trades, from painters to plumbers, electricians to carpenters, TradeTidy recognised the importance of building a robust digital community. They wanted to leverage the power of social media and paid campaigns to target and connect with professionals in these specific sectors.
In just eight months, we successfully introduced eight new products, attracted 100,000 visitors to the website, and exceeded our sales target by an impressive 20.6%. Furthermore, we grew TradeTidy's social media presence from zero to over 10,000 followers. Our strategic approach extended our social media reach to 1.5 million, and our targeted paid social ads reached an additional 500,000 users, including the attention of industry-leading stockists.
As a start-up business, brand and product awareness was at zero. Once appointed, the Tradectory team moved fast to provide a full and detailed analysis of the market landscape and potential competitors to help produce a full and comprehensive launch strategy. Our approach harnessed the power of social ads and strategic content creation to propel TradeTidy's brand visibility, engagement, and, ultimately, business growth.
Creating content involved crafting email designs, logos, and various design materials to ensure a unified and visually appealing presence on the website and across our organic and paid social campaigns. In addition, we formulated a comprehensive strategy for video and photography content, specifically designed to create captivating and attention-worthy content amid the saturated digital landscape. This approach played a crucial role in our journey toward establishing a thriving and inclusive online ecosystem for the trade community.
Our paid media team got to work to develop a strategy that would encompass brand growth, awareness and growth in revenue. We diversified our efforts with Google Ads and Meta Ads and, through rigorous testing of creatives, audiences and various strategies, created extremely healthy ad accounts. Both Meta and Google have maintained returns well above the target point. Furthermore, they have shown potential to scale, both vertically, by adding more budget, and horizontally, by expanding to new audiences with new creatives.
Not only have these ads shown an instant return, but they have massively contributed to growing TradeTidy’s digital presence and establishing a long-term business.
We approached Tradectory at the end of 2021 with a problem-solving product that we’d identified a gap in the market. Tradectory conducted market research for us and agreed that it would be an excellent product to launch. We decided, with their advice, to sell it via our website with sales driven by ads and social media activity, which has worked amazingly well, and we’ve exceeded the target month on month since then!
Tradectory like to see themselves as a key member of your team, and they have definitely proved that with us and we can honestly say we wouldn’t be here without their support and marketing work – a great company to work with, and we 100% recommend them for your digital marketing work!
Jack Murphy
