Commuting Centaur From Good To Great
Our SEO and Paid Search campaigns spurred a notable increase in website traffic and coach hire enquiries for Centaur Travel, the leading coach hire operator in the South East of England.
Centaur Travel, a family-run coach hire operator, caters to daily commuters and private coach trips nationwide. Their commitment to establishing themselves as market leaders posed the challenge of expanding their digital reach and improving lead generation for both commuting and private hire services.
Navigating within a competitive market, our mission entailed not only driving targeted traffic to their website but also strategically leveraging various touchpoints to build lasting connections and a loyal customer community through SEO and Paid Search.
Paid and organic search stand out as the primary drivers of substantial traffic and digital leads for Centaur Travel. Through targeted campaigns and a cohesive strategy centred around key services, we continue to solidify Centaur's status as a leading coach hire partner for customers.
Following an SEO technical audit aimed at pinpointing issues and implementing the necessary fixes, our primary goal was to execute optimisations geared towards enhancing visibility across local coach hire terms and commuting services.
Our approach involved the development of a comprehensive keyword research strategy which served as a blueprint to pinpoint quality, high-intent keywords for individual pages. Subsequently, we proposed meta and content optimisations aligned with the very best SEO practices. Leveraging insights from the keyword research strategy, we identified further opportunities to introduce new commuter service pages to bolster local SEO efforts.
With month-on-month growth in traffic, clicks, and impressions for commuting services, our focus seamlessly transitioned to private hire services. Targeting diverse categories such as group coach hire, corporate, educational, and sports team travel, we created bespoke micro-strategies and an effective blog content strategy. As a result, 36 of Centaur's monitored keywords now secure a spot on the first page of Google.
Our paid search strategy commenced with an initial audit and in-depth discussion with the client to determine objectives and key performance indicators. With no prior history or experience of paid search, we created a new account structure and implemented the necessary tracking to allow for a data-driven approach to optimising Google Ads. This yielded remarkable results and showcased substantial growth in conversions.By meticulously researching user demographics, interests, and online behaviour, we identified the optimal customer profile within our audience. This enabled us to develop highly targeted strategies and engaging ad content that resonated deeply with the most receptive audiences.
Additionally, we employed strategic dayparting tactics, ensuring ads appeared at the precise moments users were most likely to engage. This amalgamation resulted in an impressive 124% uplift in conversions, signifying a dramatic increase in the number of enquiries and quote forms received by the client.
Our data-led account optimisations and audience targeting allowed us to increase this conversion volume whilst also reducing cost per conversion by 76.81%.
Since partnering with Tradectory, we have experienced substantial growth across various key performance indicators. The organic traffic to our website has surged by an impressive 60.62% year-on-year, a testament to their strategic approach and expertise in optimising search engine rankings.
Moreover, we have seen a substantial uptick in organic conversion rates and paid search engine traffic which both speak volumes about Tradectory's ability to maximise visibility and drive qualified leads to our platform, resulting in tangible business outcomes. We have found the team to always be very thorough and proactive in their approach to our business objectives. In addition they have always been nimble to any changes we have requested and quick to respond to any queries or developments we require.
We highly recommend Tradectory to any organisation seeking top-tier SEO and paid search engine services. Their results-driven approach and commitment to client success make them an invaluable partner in achieving and surpassing business goals.
Roland & Patrick Sims
