Project Overview

Centaur Travel, a family-run coach hire operator, caters to daily commuters and private coach trips nationwide. Their commitment to establishing themselves as market leaders posed the challenge of expanding their digital reach and improving lead generation for both commuting and private hire services.

Navigating within a competitive market, our mission entailed not only driving targeted traffic to their website but also strategically leveraging various touchpoints to build lasting connections and a loyal customer community through SEO and Paid Search.

The Numbers

Paid and organic search stand out as the primary drivers of substantial traffic and digital leads for Centaur Travel. Through targeted campaigns and a cohesive strategy centred around key services, we continue to solidify Centaur's status as a leading coach hire partner for customers.

61%

Organic Traffic Growth

35%

Organic Conversion Growth

1M

Organic Impressions

20K

Organic Clicks

124%

Growth In Coach Hire Submissions

77%

Reduction In Cost Per Conversion

Centaur Travel

Since partnering with Tradectory, we have experienced substantial growth across various key performance indicators. The organic traffic to our website has surged by an impressive 60.62% year-on-year, a testament to their strategic approach and expertise in optimising search engine rankings.

Moreover, we have seen a substantial uptick in organic conversion rates and paid search engine traffic which both speak volumes about Tradectory's ability to maximise visibility and drive qualified leads to our platform, resulting in tangible business outcomes. We have found the team to always be very thorough and proactive in their approach to our business objectives. In addition they have always been nimble to any changes we have requested and quick to respond to any queries or developments we require.

We highly recommend Tradectory to any organisation seeking top-tier SEO and paid search engine services. Their results-driven approach and commitment to client success make them an invaluable partner in achieving and surpassing business goals.

Roland Sims - Commerical Director. Centaur Travel
Roland Sims - Commercial Director at Centaur Travel Roland & Patrick Sims

Find out more about the team that made this possible!

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