Behind The Hard Hat: Featuring Armand

Meet Armand Strydom, our dynamic Senior Paid Media Manager!

In just over a year at Tradectory, Armand has made a lasting impression. Whether he’s navigating the intricacies of Meta platforms or fine-tuning client tracking systems, he consistently transforms paid media budgets into impressive revenue streams. Thanks to his expertise, our clients have become true power players in the construction industry.

My professional background is rooted in e-commerce, where I gained hands-on experience running my own online businesses and developing a comprehensive understanding of the entire e-commerce cycle, beyond just paid media. Over the years, I’ve managed hundreds of accounts across platforms like Google, TikTok, and Meta, honing my expertise in digital marketing strategies. While construction wasn’t initially my area of focus, I was drawn to Tradectory for the opportunity to work on larger-scale accounts and broaden my skill set within a new and dynamic industry.

I have a personal passion for working with my hands and a strong appreciation for tools of all kinds. This connection allows me to deeply relate to the construction industry and its audience. What I enjoy most about working in construction digital marketing is the opportunity to collaborate closely with an industry I genuinely understand. Being part of the target market myself gives me unique insights into what resonates with the audience, enabling me to create more impactful and relevant strategies.

A project that stands out for me is our work with Refina. Despite facing pricing challenges, we successfully exceeded their e-commerce expectations. This achievement reflects the strength of our strategy, our ability to adapt, and our commitment to delivering exceptional results, even in competitive circumstances.

My passion for hands-on work and interest in cars naturally align with the construction industry, as much of the content I engage with is directly relevant. To stay updated on paid media, I actively participate in webinars and listen to industry-leading podcasts. This helps me stay informed about the latest trends, strategies, and tests being utilised by other experts in the field.

My advice would be to adopt an omnichannel approach and ensure your brand has a presence wherever your customers spend their time. Consistent and strategic repetition across multiple platforms helps keep your brand top of mind, increasing the likelihood that customers will choose you when they're ready to make a purchase.

What sets Tradectory apart from other construction marketing agencies is our meticulously designed systems, which ensure a seamless and efficient experience for our clients. This streamlined approach allows us to consistently deliver exceptional service and results, making us a trusted partner in the construction industry.

My dream project would be managing e-commerce advertising for a renowned automotive tools company like Snap-On. Combining my passion for tools and expertise in digital marketing would make it an incredibly rewarding experience.